How and why are websites used?

Websites are a very effective platform to advertise their music campaign and they directly link into Richard Dyer's star theory because it connects with the audience.
Fan bases are essential to an artist because they rely on these people to pass on the word and to purchase their music campaign. A website offers a place for the artist to connect with its audience and to create a fan base.
Concerts bring huge amounts of revenue to the artist and it is essential that they can fully book these events, the website is used as a form of online booking in which money is collected from the audience before the actual event.
The album will be available to purchase from the website and this is important because if they are selling it directly (B2C) they get higher profit margins bringing in more money for the artist.

A website offers a channel for artists and fans to communicate with one another and to develop their name as an artist.
An artist can use its website in order to construct and develop their image.

A website provides the audience with up to date updated with their events and sometimes a fabricated view of the artist's day to day life.
The internet is an ever-changing platform which can be changed in order to adhere with the conventions of the new music campaign.