We created many different drafts for our digipak, because first we used existing images in order to experiment with the style we wanted. From our preliminary research from our first focus group we learned that the audiences liked minimalism, and a black background with elements of white.
From this we then went onto use images from our shoot day, but the quality was too low and it was just our music video laid out in digipak form.
We used images captured by a drone to create our third draft and this resulted in much higher resolution images but it wasn't in the same style or aesthetic of the genre- house.
In our 4th draft we went very minimal with a mostly black image but reverting to keeping the artist synthetic with the presence of the artist on the digipak, but the design was too bland and not instantly recognisable.
We then decided that we would get another focus group together and they produced us with some invaluable feedback.
From the feedback we developed the design so that it was more minimalistic and adhered more to the genre, and attracted our target audience.
No comments:
Post a Comment