What is Photoshop?

Analysis of the process and product

Exploring Convention

A convention is the elements that makes up a genre. 

It is the expected way of doing something to create a media product.

The thing about conventions are that they can vary between different media forms and genres.

Conventions can be split up into two categories; 
Technical- the styles of camera work, editing and sound. 
Symbolic- The mise-en-scene that is used along with costume, props, lighting, make up, and in a music video the layout of the band members.

A convention can allow for a media institution to help market a film because a audience will know what to expect and they will not be disappointed after consuming the media product.

Photoshop Lesson 3

Photoshop Lesson 2

Photoshop lesson 1

In our first photoshop lesson we learned how to put someones face on top of another.

Madonna 'Like A Prayer' Music Video Analysis

In this video I do a analysis of the music video 'Like a Prayer'.

Looking at album artwork

In the below graphic created with Adobe Photoshop I answer the following questions.

• Do you think this album belongs to a band or artist, and why?
• What genre do you think this album is and why?
• Is this band/artist being represented as synthetic or organic? 
• What do you like about the artwork? Why?
• What do you dislike and why? 

Adele Music Campaign

I utilised a online application to create the below interactive slide show.

Comparing my website to the official one.

I created a website for The Weekend using Wix a free website creator.
I used basic text and images to create a rustic appearance, this is because the weekend follows the conventions of a very rustic one.

My website

My website

Official

Official

The official website contains similar elements such as fonts and aesthetics.
Considering that a gig will generate the most revenue I put the gigs on the front page, but the official website has put the gigs in a separate part.
In both of our websites the genre of being indie and different is apparent because of the grainy images.
The official website represents the brand to much more laid back and relaxed, whilst my website promotes the artist as being superior and bold. These are juxtaposing star images.