(http://matthurtwood.wixsite.com/ink-white)
Digipak
Music Video
Tchami - You Know You Like It from Mateusz Pasynkiewicz on Vimeo.
Tuesday, 7 March 2017
Final Products
Website
(http://matthurtwood.wixsite.com/ink-white)
Digipak
Music Video
Tchami - You Know You Like It from Mateusz Pasynkiewicz on Vimeo.
(http://matthurtwood.wixsite.com/ink-white)
Digipak
Music Video
Tchami - You Know You Like It from Mateusz Pasynkiewicz on Vimeo.
Wednesday, 22 February 2017
Evaluation Task 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
In this evaluation task, I comprehensively discuss how my media products are similar, build upon, or are different to existing media products.
To view this please use the navigation arrows below.
To view this please use the navigation arrows below.
Wednesday, 8 February 2017
Evaluation task 2- How effective is the combination of your main product and ancillary texts
We created a video response to evaluation task 2, to create this we did a voice over combined with clips and screenshots to create a visual behind it and to engage the audience.
To view the video please click below.
Tuesday, 7 February 2017
Evaluation task 3- What have you learned from your audience feedback?
In the below video I went over how my idea for the music campaign changed because of the feedback that I received.
We gathered our audience feedback through formal interviews in a focus group using both quantitative data through a questionnaire and qualitative data from recording interviews.
We found from these interviews that we should have more variety of shots and to clump the different aspects together so that the audience can properly understand the video and so that they can stay visually engaged. In terms of our digipak, we learned that most people prefer white on black so this convention will be used throughout. We also learned that it is important to have a constant motif through our music campaign. For our website, we learned that we should ensure that it is easy to navigate and have aesthetically pleasing imagery that is connected to our music video.
We also recorded feedback for each of our media products for the music campaign.
The demographic profile of our audience was all western and this affects the way in which they view the women and how the sexual aspect of the fail is portrayed, whereas someone from a different region will read the text differently, for example, a person from the middle east could find the music campaign due to the sexualisation of women.
Our focus group was slightly younger than our target audience and this could have altered the results that we had got. The focus group members were not of the exact target age and gender we were targeting, we wanted our target audience to be a male one with an age of 21-30, but everyone in our focus group was aged 16-18 and mixed with 60% female. Using this selection of people did help us to make a video that was more attractive to the masses witch would enable the artist to go viral.
The feedback that we collected from our focus group enabled us to understand how the audience read the text for example we were not always receiving a preferred reading but instead the audience thought that the best part of the video was the television shots and not the paint shots, so we used more television shots in the edit. We the makers of the music campaign encode the texts in order to be decoded by the audience. In our questionnaire we ensured that the audience decoded the correct messages, meanings and connotations from the media products.
The uses and gratification theory links directly into our music video because it allows for the audience to have a release and to relax, as the uses and gratification theory believes that all consumers of media are passive and control there consumption.
From our feedback from the focus group I had nearly 100% rate of a preferred reading. For example we asked the audience sort of person they thought that the artist was, we recvied andswers such as 'sassy', 'relaxed', 'strong' which was the way which we encoded it.
Stuart Hall's theory of encoding and decoding was used in order to allow us to realise that our own opinion is not the best and we wanted to ensure that we had a preferred reading as a negotiated reading would result in our video not being suitable for our target audience. We were the ones who were encoding the connotational meanings within the media product and we appreciated that we are not the target audience and this is why we needed to gather feedback from the target audience focus group. We found that we had made the music video too fast paced as we are younger and a older target audience could find it hard to follow along.
We conducted audience feedback in order to help us adhere to the uses and gratification theory and was used in order to ensure that our media products were relevant to the audience. The uses and gratification theory was created by Lazarfeld, Blumler and Katz. We decided that for our media products diversion would be the best option and our audience feedback helped us to realise that our initial draft did not have enough long durated aesthetically pleasing shots that would help make the media products appropriate for diversion.
We found from these interviews that we should have more variety of shots and to clump the different aspects together so that the audience can properly understand the video and so that they can stay visually engaged. In terms of our digipak, we learned that most people prefer white on black so this convention will be used throughout. We also learned that it is important to have a constant motif through our music campaign. For our website, we learned that we should ensure that it is easy to navigate and have aesthetically pleasing imagery that is connected to our music video.
We also recorded feedback for each of our media products for the music campaign.
Digipak
Music campaign
Website feedback
The demographic profile of our audience was all western and this affects the way in which they view the women and how the sexual aspect of the fail is portrayed, whereas someone from a different region will read the text differently, for example, a person from the middle east could find the music campaign due to the sexualisation of women.
Our focus group was slightly younger than our target audience and this could have altered the results that we had got. The focus group members were not of the exact target age and gender we were targeting, we wanted our target audience to be a male one with an age of 21-30, but everyone in our focus group was aged 16-18 and mixed with 60% female. Using this selection of people did help us to make a video that was more attractive to the masses witch would enable the artist to go viral.
The feedback that we collected from our focus group enabled us to understand how the audience read the text for example we were not always receiving a preferred reading but instead the audience thought that the best part of the video was the television shots and not the paint shots, so we used more television shots in the edit. We the makers of the music campaign encode the texts in order to be decoded by the audience. In our questionnaire we ensured that the audience decoded the correct messages, meanings and connotations from the media products.
The uses and gratification theory links directly into our music video because it allows for the audience to have a release and to relax, as the uses and gratification theory believes that all consumers of media are passive and control there consumption.
From our feedback from the focus group I had nearly 100% rate of a preferred reading. For example we asked the audience sort of person they thought that the artist was, we recvied andswers such as 'sassy', 'relaxed', 'strong' which was the way which we encoded it.
Stuart Hall's theory of encoding and decoding was used in order to allow us to realise that our own opinion is not the best and we wanted to ensure that we had a preferred reading as a negotiated reading would result in our video not being suitable for our target audience. We were the ones who were encoding the connotational meanings within the media product and we appreciated that we are not the target audience and this is why we needed to gather feedback from the target audience focus group. We found that we had made the music video too fast paced as we are younger and a older target audience could find it hard to follow along.
We conducted audience feedback in order to help us adhere to the uses and gratification theory and was used in order to ensure that our media products were relevant to the audience. The uses and gratification theory was created by Lazarfeld, Blumler and Katz. We decided that for our media products diversion would be the best option and our audience feedback helped us to realise that our initial draft did not have enough long durated aesthetically pleasing shots that would help make the media products appropriate for diversion.
Friday, 13 January 2017
Saturday, 31 December 2016
Development- Digipak
We created many different drafts for our digipak, because first we used existing images in order to experiment with the style we wanted. From our preliminary research from our first focus group we learned that the audiences liked minimalism, and a black background with elements of white.
From this we then went onto use images from our shoot day, but the quality was too low and it was just our music video laid out in digipak form.
We used images captured by a drone to create our third draft and this resulted in much higher resolution images but it wasn't in the same style or aesthetic of the genre- house.
In our 4th draft we went very minimal with a mostly black image but reverting to keeping the artist synthetic with the presence of the artist on the digipak, but the design was too bland and not instantly recognisable.
We then decided that we would get another focus group together and they produced us with some invaluable feedback.
From the feedback we developed the design so that it was more minimalistic and adhered more to the genre, and attracted our target audience.
Friday, 30 December 2016
Development- website
Our first design is fairly similar to our second but from our audience feedback.
Audience feedback
From the feedback we changed the font in order to attrat our target audience.
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