First draft album digipac design.

I have put our artist on the front cover in the same style that Adele has done on her album cover, this is because it is a perfect way of promoting a artist, but one negative is that it connotes that the artist is synthetic. I also added a blue tint to the woman's face and exaggerated it in her eyes to connote mystery and to intrigue a audience. Our target audience is a young one and this level of intrigue would attract them.

I am going for a style that adheres to our music video with the black and white elements, and the paint on the inside of the digipac. The inside and outside subvert from one another and this powerful counterpoising adds a unique touch that is clean but creative and original.   

I am using contrasting colors in order to make the album artwork really stand out. I intended to make the inside and outside contrast to add surprise when the customer opens the case, this will make people talk and this will eventually cause word of mouth advertising.

My digipac adheres to Richard Dyers Star theory because the artist is shown to both have fear and to be strong, a common problem with our young target audience.

I have included the element of paint within this digipac because this motif appears in the whole of our music campaign and ties it all together so that the audience will instantly understand that it is all part of one package.

I have used mise-en-scene and technical edits in order to make my album artwork display the intended conventions. I have used a blue night club style peak in the highlights of the image to replicate a night club but also give some stylistic elements to the image.