Evaluation Task 4- Who would be the audience for your media product?

We conducted the task by selecting 2 open questions, and 2 closed questions. We selected these because we thought that it was a good balance in terms of asking the right questions, and having good data in the end to work with. 

We set out by going around with mobiles and recording peoples answers to the questions. We went around in groups of 2, one person to film, one to operate the camera. The reason that we decided to use the iPhone was because it offers 4k resolution meaning that it would allow for us to add some digital stabilization, to compensate for the fact that we were using it hand held, we also used the iPhone because it is compact, and we all had them so we would not need to loan a camera, or accept liability for others actions. 

When we met up and airdropped the files onto my iPad where I opened the files and lined them up upon the timeline, and trimmed the beginning and end to match the dialogue with the start and end points. I then added some digital stabilization, and added in some intro text. I then used the built in export to YouTube function upon the app.

I then inputted all of the data into a chart (top left). From the chart I then made a few charts, and other data presentational devises to make the data easily interpretable.

From bar chart "A" I can see that men are more interested in thrillers than women. I can also tell that the women have an evenly split opinion over if they like thrillers. From this data I can see that a good target market, to market for a thriller film would be a female audience.

The pie-chart "B" is interesting and can be analyzed through more than its literal meaning. We asked the question "how do you feel after watching a thriller", people who are interested in thrillers deeply will answer with something like 'depends on the film', whilst others who don't mind watching a film will answer with an answer like scared, tense, or intrigued. When selling a film you will have to tailor for an audience who is deeply interested in the genera, meaning that someone who answered "depends on the film" will be more likely to go and watch the film in cinema, and/or buy it. Looking at the data I would interpenetrate that 75% of men are a potential audience, this means that for a media institute it would be wise to target men.

In the "C" graph you can see that 2/3^rds of the men found thriller to be there favorite genre, whilst only 1/3^rd of the women found thriller to be there favorite genre. This again would tell me that men are a more stable option for targeting our thriller towards.

In graph “D” we can see that most of the women claim that they watch thrillers with their partner, but no men claim that they watch it with their friends/by themselves mostly. With these results you have to read between the lines a bit, because we were asking about who they watch it with mostly, because we can assume that the same amount of men have a girlfriend/partner, this means that men watch it more, and sometimes women watch it, and because they watch it so rarely they watch it mostly with their partner mostly they say that they watch it mostly with their partner. I believe that the results show that women will usually be the ones that will sit down on the sofa and might watch what there partner is watching, meaning that the women do not usually choose film that they watch, but instead watch what there partner is watching. This actually adheres to the stereotype that is given to relationships between men and women.

In conclusion I believe that the type of people who would watch our film, hence also market it towards would be;  A male person aged 22 and up because of the results that we received. It is possible that our method of using satisfied sampling was not 100% accurate because it was only taken from a small sample. Also because the interviews were all taken inside of the walls of our school the results may be slightly biased. If I was to repeat the experiment then I would go out to several locations including a shopping centre, a high street, and a not so busy side street, and conduct 50 interviews in each location, this would give us a large varied sample, additionally we would have to work with 150 results which would take some considerable time to work with. I would also change my questions to ones such as “how old are you”, “what is your favorite genre of film”, “do you like thrillers”, “if you watch thrillers with your partner who chooses the film”, “what gender are you”, and “on a scale of 1-10 how much would you rate your interest in thrillers”.

Below is a profile I have created to show what someone that we would see as ideal would look like online.