Creating the website

  To create our website we used the online website creator 'Wix'. Wix allowed us to create a professional looking website using simple drag and drop commands instead of using complex code.
We created the images for the website using the application Adobe Photoshop cc and imported them using the simple interface which allows you to customise each part of the website in order to fulfill our idea visually.

Comparing the website of the same genera to a a website of another genera

CALVIN HARRIS

This artist is in the same genre as our music campaign (electronic house) 

Fonts
The website utilises a helvetia style font which is very clear and easy to read and connotes a modern movement.

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This motif is common within website that focuses upon modern graphical design.

USE OF CAPITAL LETTERS
The repeated use of capital letters makes it clear what each function does and allows the audience to quickly navigate the site. 

Social media links
These links are easily viewable in the top right and although it is not instantly visible (top left) it is very easily found if the auspice are interested in finding these and this will help the artist adheres to Dyers Star Theory in the sense that the artist is visible and can connect with the audience.

Focus upon merchandise
Merchandise brings artists a large amount of profit and this tells me that in the electronic house genre artists are largely focused upon squeezing money out of there fans, thorough the use of its image.

No image of artist
The artist has decided to obscure himself from the website connoting that he is organic and not synthetic and adhering to Dyers theory of both being visible and not visible.

Ed Sheeran

This artist is in not in the same genre as our music campaign and will be used to compare and contrast. 

Fonts

The website utilises a type writer style font which is different from our genre and would adhere to a different audience. 

Plain and simple layout
The artist has opted to go for a simple almost like writing on paper appearance to reinforce the artists natural and 'nice' image.

Social media links
social media links are at the top directly under the artists name making it very easy for the audience to connect with the artist and the artist puts a emphasis on these links with custom logos for the social media sites.

Differences and similarities

Differences
- Fonts used
- Background
- Layout of navigational features

Similarities

- Social media is used
- Artists names are visible at the top and are prioritised
- navigational menu takes the audices to the same type of pages (tours, merch, contact)

How and why are websites used?

Websites are a very effective platform to advertise their music campaign and they directly link into Richard Dyer's star theory because it connects with the audience.
Fan bases are essential to an artist because they rely on these people to pass on the word and to purchase their music campaign. A website offers a place for the artist to connect with its audience and to create a fan base.
Concerts bring huge amounts of revenue to the artist and it is essential that they can fully book these events, the website is used as a form of online booking in which money is collected from the audience before the actual event.
The album will be available to purchase from the website and this is important because if they are selling it directly (B2C) they get higher profit margins bringing in more money for the artist.

A website offers a channel for artists and fans to communicate with one another and to develop their name as an artist.
An artist can use its website in order to construct and develop their image.

A website provides the audience with up to date updated with their events and sometimes a fabricated view of the artist's day to day life.
The internet is an ever-changing platform which can be changed in order to adhere with the conventions of the new music campaign.

Digipak feedback

We pitched our Digipak to the focus group that we had selected and then collected feedback. We learned the following key things that we are changing in the final copy; Style of digipak is different to the website and music video, doesn't have a lot of features and is a bit too simple, font doesn't go well with the electronic house genre, also the copy write is different on the website and the digipak.    

Feedback to data from Digipak rough edit.

-most prefer white on black
-most like the font few don't change slightly.
-opinion on design is split (make better and move elements around)
-opinion on fitting the genre is split (add more dance elements)

Digipak 2nd rough edit

Above is our draft digipak, we will present it to a focus group and collect feedback. 
From the feedback that we collect, I will amend and change the parts that suit best so that it suits and adheres to the target audience.

2nd draft Digipak

This is the 2nd draft of my digipak. I will soon collect feedback and change it to suit the audiences preferences.